High profile visibility in today’s world isn’t just an art form that favors flamboyant CEO's of multinational companies. It isn’t even just for those who aren’t afraid to court controversy, as well as lead their industry in innovative discoveries.
80 Million Americans read or watch the news online every day
It’s also a science that any business can take advantage of, thanks to the way that the internet and search engines like Google work. Simply put, some 80 million Americans read or watch the news online every day.
64% of journalists are hunting down their next big story, daily...
However, they won't use your story unless it's newsworthy, relevant, and certain to grab their reader's attention...
Many of those Americans are journalists for top news sites, hunting down their next big story – some 64% of journalists do this daily. Many journalists focus on just one industry, and these are the ones who can help you to gain the exposure and visibility you need.
However, they won’t use your story unless it's newsworthy, relevant, and certain to grab their reader’s attention.An expertly crafted news story for your business gives them that story.
From the original distribution, your story then filters through to thousands of other websites and media sources, from hyper-relevant industry journals through to global media sites such as the New York Times, Reuters, and Bloomberg Business.
A well-crafted publishing doesn’t just deliver mass exposure – it can also be a vehicle for building your brand’s credibility while positioning you as an authoritative thought leader in your industry.