Getting featured on hundreds of articles can also deliver a powerful Search Engine Optimization punch that pushes your website to the first page of Google, thanks to the power of backlinks.
Without getting too technical, a backlink is simply a link from one site to another.
For Google and other major search engines, backlinks act as a form of social approval. The more relevant a backlink and the more powerful – or well-known – a site, the more SEO juice that backlink gives you.
For example, if your story is published on Fox with a backlink to your site, it won’t just give you visibility to people who read the Fox News website; it will also give Google a positive social signal from Fox that you’re a trusted brand.